Improving vocal search

migliorare la vocal search

“Ok Google, call Mom!”

Google, Cortana, Siri, Alexa: who among us today has never used a voice assistant? You might not be a frequent user of vocal assistants, but at least once, we’re sure you’ve tried them.

And then there are people who, like you, have tried it and then never left it! Whether you want the convenience of not having to constantly type on a small keyboard, the assistance of a voice assistant while doing other activities with your hands busy, or the practical difficulty faced by those who must cope every day with physical or sensory disabilities (physical impairments, blindness, etc.).

Whatever the reason for resorting to the help of a voice assistant, the truth is this: voice searches are constantly increasing, and the web is evolving to cater to them.

How to Optimize Your Website?

The mantra to follow to make your digital content voice search-friendly is simple: speak as you eat!

Or write as you speak. In other words, the more conversational and easily understandable your copywriting is, the more voice search will see your content as answers on the same level as the questions being asked.

It’s about having a conversation that you can engage in with your readers, providing them with targeted and delayed responses to the questions they are asking.

Have You Ever Used Buyer Personas? For Voice Search, You Can’t Do Without Them!

Buyer personas are a fundamental element of any marketing strategy: they involve creating typical models of your consumers or leads. Once you’ve identified the fundamental traits underlying the characterization of each buyer persona, you’ll be ready to optimize your website for voice search, writing directly to your buyer persona and anticipating the style and motivation of their questions.

The more accurate your buyer persona is, the more impactful your result will be.

Long Tail Keywords and Device Differentiation to Improve Voice Search

Long tail keywords show their importance once again: long-tail keywords are much more used in spoken language; queries lengthen, as does the complexity of search results. The more your web content responds to a specific long-tail query, the more voice search will return it as a result.

A good optimization strategy also involves content differentiation between mobile and desktop. Most likely, voice search will be more commonly used on mobile, while classic search will still be preferred on desktop. So why not use two different content strategies with voice search optimization focused on mobile search?

Best practices for voice search optimization are numerous and varied, depending largely on the user’s search intent and the chosen marketing strategy. Need help implementing yours?