Photo and Video Production
When it comes to telling your online audience about your business, compelling written content is only part of the equation. We humans are visual creatures, and our brains are wired to focus on imagery before scanning text for the information we need. You only have a few seconds to make a great first impression.
For decades, the 226Lab has had a robust team of contents creators working in the fashion and commercial fields in Milan.
Since 10 years we offers photography and video production to our clients to help them engage with future customers and grow their businesses.
We will take care of the production and post-production of professional photos/videos, necessary for your business to have an impeccable presence.
Tecnology determines photo and video production
We believe that quality should always be the key point of every job. That’s why we work always and only with advanced technology and top-level equipment, to guarantee our customers an unbeatable result.
Photography for every business
A professional appearance is critical to the long-term growth of your business, and photography plays a big role in how your customers perceive you. High-quality, recent images of your team, office, and products or services will boost your credibility online and help users find the information they need quickly and easily.
226Lab offers special event photography, office photos, and lifestyle photo shoots to provide customers with a visual understanding of what you offer. Whether you need a new library of photos of your staff and business location or you have a big event coming up that you’d like to document, our photography team can capture the details that will make your business stand out from the competition.
Tools we use
Used for: image editing and manipulation, photo retouching, graphic design, web and app prototyping, 3D modelling.
Used for: illustration, designing vector graphics like Logos.
Used for: create cinematic movie titles, intros, and transitions. Remove an object from a clip. Animate a logo or character. After Effects is the industry-standard motion graphics and visual effects software.
Used for: editing and color grading videos. Premiere Pro is often used in conjunction with After Effects and Photoshop on creative projects.
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Traditional advertising is no longer the only marketing strategy. The best way to bring in customers is to have a robust marketing strategy that will make your company seem to be the premier service provider with traditional marketing and a corresponding digital marketing presence. In today’s world, people are searching for new companies, products, and services using their computers. They are spending an increasing amount of entertainment time online rather than through traditional outlets. If you aren’t where they are, they won’t be able to find you.
This depends on the type of marketing. SEO generally takes months to improve the ranking of a website. Search Engine Marketing, also known as Pay-per-click advertising, on websites or Social Media, however, will begin generating traffic as soon as the campaign starts.
Keep in mind that even those ‘instant results’ avenues will improve with time. A big part of digital marketing is monitoring analytics and adapting to maximize results based on the information that they provide. It is a good idea to wait 30-90 days to gather data about a campaign before making changes or deciding how big of a success it was.
Although you can certainly attempt digital marketing yourself, you’ll soon find that having a team of experts to be invaluable. The algorithms that determine the success of pay-per-click marketing, search engine rankings, social media exposure, and other digital marketing metrics are constantly evolving.
Having someone whose full-time job it is to keep track of these changes will give your company an edge over the competition.
Those facts alone might be a bit daunting so don’t hesitate to hire a professional digital marketing agency to help with your business.
Yes. If done correctly, traditional marketing can complement digital marketing very well. At the very least, you can use traditional marketing to drive customers to your social media accounts and website. This keeps your traditional marketing providing returns long after the customer was exposed to it.
Some companies even include QR codes in their print advertising that direct customers to a website that can provide more information than could fit in the available ad space.