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Service Detail

GA4 MIGRATION

Migrazione a GA4 - Come farla? 226lab marketing agency - Svizzera, canton ticino - Italia
Service

Migration to GA4

Universal Analytics (GA3) is now at the end of its journey, by 1 July 2023, the date on which the processing of data on this property will be stopped, all users are invited to migrate to GA4 in order to ensure continuity in the analysis of your different websites.

This is how the new and more powerful version of Google Analytics comes along: the sooner the transition to this version will take place, the more accurate data will be collected for the monitoring of your website.

Why is GA4 migration a leap into innovation?

The new version of Google Analytics is implemented with new features and options that will allow you to analyze data from your website truly at a higher level. With GA4 you will:

  • compare data from your website and app;
  • use event-based data and not just session data;
  • use more in-depth privacy controls to protect your users;
  • use new predictive functions without complex models;
  • set up new integrations from different multimedia platforms.
Service

How we will help you with your GA4 migration

The migration to GA4 is not as easy as it may seem, the two versions of Analytics are very different from each other and they must be set up correctly for a proper integration without any data loss. For this reason we offer you a service based on 4 fundamental steps:

  1. Analysis of your current property, data provenance and your specific monitoring needs.
  2. Set of your new GA4 property with the correct tracking code, based on your ideal setup.
  3. Set up integrations with various Google tools, determine audiences, triggers and containers helping you to continue the tracking you had before the switch, while implementing it.
  4. Review and compare with you the whole process.
Migrazione a GA4 - Come farla? 226lab marketing agency - Svizzera, canton ticino - Italia
Process

GA4 integrations

The possible integrations with Google Analytics 4 are many and are designed for different purposes. However, we can advise you to start your journey by implementing the following.

Google Ads

To allow you to plan advertising campaigns that will show up at the top of the SERP, so as to offer you greater visibility.

Search Console

To allow you to have precise metrics on the organic results of your site. You will also have a specific analysis on its performance and its speed load time.

Big Query

To enable interactive analysis of a large data set. This is a Google data warehouse that allows you to browse or store data in a SQL environment.

Optimize

To allow you to start A/B tests on multiple page variants. It will also allow you to analyze the results of tests understanding which solution has is better to optimize.

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F.A.Q.

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an estimate or to get more info on our service.

From July 1st Universal Analytcs (GA3) will stop the collection and analysis of data from every website still connected to it. If you want to continue analyzing your website using useful info and statistics for subsequent marketing actions, the transition to GA4 is essential.

There are many differences between the two properties. GA4 potential is greatly increased. Currently, it seems that the greatest distinguishing feature is the ability to use statistics and data based on events and not on sessions. Every interaction with your website is recorded as an event, without being labeled as a category, action or any other type of interaction.

After switching to GA4 on 1 July 2023, the old AU reports will still be available for reading for at least six months. After that date they will be inaccessible. It will, thus, be necessary to export the historical reports as soon as possible, as start collecting new data on the new GA4 property as soon as possible.

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