Involvement
- Creative Direction
- UI/UX Design
- Social Media Marketing
- Copywriting
- SEO
- Digital Marketing
- Outbound communication strategy
Who is V-TAC/Led Italia?
- Led Italia is V-TAC Italia official partner and main distributor and it is focused on led technologies in order to reduce pollutant emissions and electricity consumptions. For a better and healthier environment. We have had a close relationship with Led Italia for over 4 years supporting their team 360° in their outbound communication strategy on a weekly basis.
About LED Italia
A healthy outbound communication strategy for a healthy environment
LED Italia Srl was formed by a group of Milan-based entrepreneurs attentive to the needs of Italian Customers, eager to access LED technology, now a symbol of cost savings and high eco-compatibility in the lighting sector.
To meet the need for reduction in both electricity consumption and polluting emissions, the group studies and analyzes the cutting-edge LED market, identifying the emerging brand V-TAC as the best answer.
A real and concrete contribution in protecting the environment: this is what most impressed us about Led Italia and prompted us to collaborate with them.
Mobile and desktop visions merge in a unique outbound communication strategy
Led Italia first approached us to re-design their eCommerce pages, the site and the brand was in need of an aesthetic overhaul.
With mobile traffic of 75% and up we took a mobile first approach to the design ensuring a clear customer journey without losing brand identity and the eye for detail found on the desktop experience.
We also began curating digital marketing, blog content and managing LED Italia’s social media, increasing traffic and visibility.
Always attentive to environmental issues we, at 226Lab, are really proud to be able to work for LED Italia and increase the growth of a reality that acts concretely for the good of the planet, promoting clean and renewable energy sources.
The successes achieved with LED Italia do not remain just empty talk, but speak through the data that show how effective our work has been for the improvement of LED Italia.
Social Media Management ans Social Media Strategy
226Lab tested and optimized across new audiences with customized creative and messaging to capture audiences at every stage of a full funnel approach to increase traffic and ROAS.
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