Sustainable marketing: how can your company help

Marketing sostenibile

The sustainable marketing is an approach to marketing that focuses on creating a positive impact on the environment and society. This can be done in several ways, such as use sustainable materials, reduce the carbon footprint and contribute to the well-being of the community.

There are many reasons why companies should adopt this type of marketing. First of all, it’s a way to demonstrate commitment to reduce the environmental impact. Second, it can help you build trust and credibility with customers. Thirdly, it can attract new customers and retain existing ones.

Examples of sustainable marketing

Here are some examples of how companies can adopt marketing that is low environmental impact:

  • Use eco-friendly materials. Companies can use sustainable materials in their products and packaging, such as recycled paper, recycled plastic or biodegradable materials. This can help reduce the company’s environmental impact.
  • Reduce the carbon footprint. Companies can reduce their carbon footprint by using renewable energy, reducing business travel and selecting responsible suppliers. This can help the company reduce its environmental impact.
  • Contribute to the well-being of the community. Companies can contribute to the well-being of the community by donating to charities, sponsoring local events or participating in voluntary projects. This can help the company give something back to the community in which it operates.

Sustainable marketing and its benefits

By adopting this type of marketing, your company will get several benefits:

  • Increased trust and credibility. Customers are more likely to do business with companies that share their values. A sustainable approach to marketing can help companies build trust and credibility with customers.
  • Attraction of new customers. Consumers are becoming increasingly aware of the environmental impact of their choices. A sustainable approach to marketing can help companies attract new customers who are looking for sustainable products and services.
  • Customer loyalty. Customers who appreciate a company’s sustainable values are more likely to remain loyal to it. Sustainable marketing can help companies retain customers and create lasting relationships.

If you are looking for ways to make your company more sustainable, this type of marketing is an excellent starting point. There are many ways to adopt sustainable marketing, so find the one that works best for your business.

How to start

  • Evaluate your current impact. A good way to get started is to evaluate your current impact. This will help you identify areas where you can make improvements.
  • Set specific goals. Once you have assessed your impact, set specific goals to improve your marketing. These goals should be measurable, achievable, relevant and limited in time.
  • Develop an action plan. Once you have set your goals, develop an action plan to achieve them. This plan should include specific steps and times.
  • Measure the results. It is important to measure the results of your marketing model, so that you can see if you are having a positive impact.


If you want to develop a sustainable marketing plan 226Lab is for you! Contact today to find out how to revolutionize your company for the common good.