Hashtags: the most common mistakes

hashtag gli errori

Managing your business’s Instagram profile can be more challenging than you think. Instagram serves as a true showcase through which to present your business to the world and build a precise and consistent image of your brand. Among the tools offered by Instagram that it’s important to learn how to use are hashtags: often underestimated or used excessively, they can be very useful when used correctly. Let’s see how!

What are hashtags

The term “hashtag” is created by combining two words: “hash,” which means pound; and “tag,” which means label. The hashtag is, in fact, a word preceded by a pound sign (#).

Hashtags first appeared on Twitter in 2007 and were used to create key topics that could be easily found. Later, they spread to all other social platforms.

How to use hashtags

Hashtags have strategic importance. How to use them? Here are some tips:

  • Use relevant hashtags: use specific hashtags without exaggerating.
  • Use short hashtags to increase the likelihood of your photos appearing when a keyword is searched.
  • Pay attention to new trends
  • Monitor the hashtags used by your competitors
  • Check the hashtags used by your audience

Common Mistakes to Avoid

What are the most common mistakes and how to avoid them? Here’s a list:

  • Using too many hashtags: it’s advisable to use 11 hashtags per post. Exaggerating is never the right strategy.
  • Not researching: before using specific hashtags, it’s advisable to search for them to verify if they are in line with the content you want to post.
  • Not using only the most popular hashtags: paying attention to current trends is important, and using them is also important. However, using only the most popular hashtags might increase visibility but hinder reaching the right audience.
  • Not always using the same hashtags: use hashtags consistent with the content you publish to reach the right audience.
  • Not using banned hashtags