Mailchimp vs. Sendinblue

Mailchimp vs. Sendinblue

Mailchimp vs Sendinblue: Which is the Best Solution for Your Business?

If you’re looking for an email marketing platform for your business, you might be torn between Mailchimp and Sendinblue. Both services offer a wide range of marketing features, but there are some differences between them that could help you make a decision based on your strategic objectives.

User Interface: Mailchimp and Sendinblue Aim for Intuitiveness

Both Mailchimp and Sendinblue are known for having intuitive and user-friendly interfaces. Mailchimp is known for its attractive and well-organized user interface, with drag-and-drop tools for creating fully customized email campaigns. On the other hand, Sendinblue has a simpler and minimalist user interface, making it even easier and more intuitive for beginners.

What Kind of Features Do They Offer?

Both services offer a wide range of email marketing features, including segmentation, marketing automation scenarios, signup forms, transactional emails, etc. However, Mailchimp is known to be more design- and aesthetic-oriented, with tools for creating customizable emails and newsletter templates. Sendinblue, on the other hand, is known for its marketing automation features, including email sequences, automated triggers, and A/B testing, often available even with the free plan.

Unlike Mailchimp (a U.S.-based email marketing service), Sendinblue transmits user data to exclusively European servers, ensuring GDPR compliance.

Prices: Which One Is More Cost-Effective, Sendinblue or Mailchimp?

The prices of Mailchimp and Sendinblue depend on the number of contacts und email list. Mailchimp has a monthly fee based on the number of contacts but also offers a free plan for small businesses with fewer than 2,000 contacts. Sendinblue, on the other hand, offers a monthly fee based on the number of emails sent, with unlimited contacts, and also provides a free plan that allows sending up to 300 emails per day.

And Customer Support?

Both services offer customer support via chat, email, and phone. However, Mailchimp also provides extensive knowledge base with detailed guides on features and frequently asked questions, while Sendinblue has a more limited knowledge base, but still well-present. Sendinblue also offers support in Italian, unlike Mailchimp, which is mostly available in English and automatically translated if needed.


In conclusion, the choice between Mailchimp and Sendinblue depends on your marketing needs und Haushalt. If you’re looking for advanced design tools for creating emails and newsletters, Mailchimp is the better choice. If, on the other hand, you’re interested in marketing automation features, Sendinblue might be the better choice for your business. In any case, both services offer intuitive and user-friendly interfaces and reliable, timely customer support.