Strategic branding seeks to deliver on the brand promise, create awareness and make deep connections.
Identity design should always reflect on the brand’s uniqueness, differentiation and value.
Branding is all about the ways that you identify a picture of your business in your customers’ eyes. It’s the impression that pops into their minds once they hear your business name.
Adding value is the beginning of each of our processes. We believe in the value hidden behind every brand and that is what we are aiming for. The price defines what you earn, but it is the value that defines what you get. Identifying that value is the main goal and basis of every gain, for us of 226Lab.
We start by analyzing, auditing and surveying your brand as well as assessing assets for maximum effectiveness.
Aligning with the brand perspective, the project moves into in-depth competitive analysis leading to the iterative process of brand development.
Our goal is to define, for your business, a recognizable and credible identity,
through a customized and structured brand strategy in a series of key points:
• Analysis of corporate identity and expectations,
to fully understand the business and build a coherent brand;
• Competitor analysis,
to identify your strengths and project them into the company image;
• Definition of the Brand Character,
that is the set of characteristics that distinguish a brand;
• Brand Architecture,
to develop a communication in line with your Corporate Identity;
• Concept and graphic design of the logo,
adaptable to different business contexts (brochures, business cards, site, gadgets, etc.);
• Color analysis and lettering study,
these are the essential steps for building a solid identity;
• Restyling and rebranding,
intervening on existing logos and CIs with minor adjustments and adaptations to new contexts.
Consistency is everything, for a business willing to establish itself on the market. Every inconsistency or deburring is a misstep, and we at 226 Lab will make sure your business is on solid tracks. That’s why we offer to our customers 360° brand identity solutions, to become immediately recognizable, reliable and professional in the eyes of their customers. The image is not everything, but it can mean a lot.
Frequently Asked Questions
There is no one answer to this question but we will try to answer it to the best of our companies ability. Some smaller projects range from 1000-3000 (this may be logo only with a limited amount of revisions) while some other projects may range from 5000-10000. Some of our larger projects may include multiple styles of brand concepts which is what most companies want to see.
Depending on your situation and how much your companies brand needs to be “re-designed”, some times, YES, we do offer discounts. For the most part, when a company is looking to re-brand their company, they are looking for the whole brand identity package. Logo Re-Design projects can often times be more involved than a new brand because of all the existing media coverage that the brand currently has.
As is industry standard, we retain ownership of our designs and reserve the right to use them in our portfolios (which is totally normal). As the purchaser, you will have exclusive, unlimited use and reproduction license on the designs we create for you. This means that YES, you own your logo and you can do whatever you would like to do with the files. You can take all the original Adobe Illustrator and Photoshop files wherever you would like.
When we give our estimates on how long any given project will take, we always over-estimate. This way there is no disappointment if we end up taking extra time, because we already factored it in, and if we get done sooner the client has a pleasant surprise. You can be confident that we will get the work done in the time we bid.
Seriously, how long? Typically, a brand identity project can take anywhere from 3-6 weeks from initial meetings to a first brand identity presentation. After revisions, edits and tweaks, you may be looking at another 2-3 weeks depending on the changes for another presentation. Once you have selected an official brand design, it may take an additional week to finalize your logo into a brand identity style guide for the future of your business.
How long does it take for other graphic projects?
These number are a very rough estimate (do not quote us on this)
- Web Design/ Graphic Elements: 3 – 7 Weeks
- Postcards & Flyers: 2 – 5 Weeks
- Brochures and Presentation Folders: 3 – 7 Weeks
- Social Media Branding: 1 – 2 Weeks
- Email Signatures: 1 – 2 Weeks
- Envelopes: 1 – 2 Weeks
- Labels: 1 – 2 Weeks
- Other: Please Email Us