Your Digital Voice
It is an increasingly crowded web, a huge “square” in which more and more people buy and sell. It’s a square with more and more opportunities, but with an equally increasing competition. Precisely for this reason, we @226Lab like to listen carefully to the market and study its dynamics in order to create, for your brand, the best possible marketing strategy. Because those who tell their story well do not need to scream.
Understanding is learning
Understanding is learning, and we move every step with the force of awareness. Careful construction, analysis and data comprehension is the right way to learn quickly and act in a targeted way. We take care of constantly optimizing the performance of your brand, through targeted and “data-driven” strategies. Numbers do not lie, and a strategy based on them is a winning strategy.
without losing sight of the importance of acquiring users, we are focused at the same time with the activation, maintenance or recommendation phases of the service / product. Bringing our customers to success is not enough, we at 226Lab aim to grow together with you. Sky is the limit.
We at 226Lab do not create actions. We create processes. A winning mechanism needs a lot of components, in which every detail must be treated as if it were decisive. Acting well on one channel, neglecting other aspects, risks undermining the work of weeks or months. Taking a step forward and two backwards, inevitably, is equivalent to backing away. This is why we focus carefully on every point of the strategy, creating a strong, consistent and credible image for your brand. In an increasingly competitive market, the winner is the one who makes the least mistakes.
The strategies we implement almost always involve diversification of the investment, developing multi-channel campaigns able to guarantee a complete pipeline development. Facebook, Instagram, Google Adwords, Display Network Digital marketing platforms are comparable to the wheels of a car: only by making them work together, and in the same direction, maximum speed can be achieved. Processes of this type require time and a lot of experience, so that they become economically advantageous, and we at 226 Lab will take care of every aspect. With us driving, your business will be ready to win every market challenge.
Digital Marketing Frequently Asked Questions
Traditional advertising is no longer the only marketing strategy. The best way to bring in customers is to have a robust marketing strategy that will make your company seem to be the premier service provider with traditional marketing and a corresponding digital marketing presence. In today’s world, people are searching for new companies, products, and services using their computers. They are spending an increasing amount of entertainment time online rather than through traditional outlets. If you aren’t where they are, they won’t be able to find you.
This depends on the type of marketing. SEO generally takes months to improve the ranking of a website. Search Engine Marketing, also known as Pay-per-click advertising, on websites or Social Media, however, will begin generating traffic as soon as the campaign starts.
Keep in mind that even those ‘instant results’ avenues will improve with time. A big part of digital marketing is monitoring analytics and adapting to maximize results based on the information that they provide. It is a good idea to wait 30-90 days to gather data about a campaign before making changes or deciding how big of a success it was.
As we mentioned before, your customers are online. It is not enough, however, to just put up a website and hope that customers find you. There are countless websites on the internet all vying for the attention of your would-be customers. You’ll need to properly target those audiences and reach out to them if you are going to get their attention.
Although you can certainly attempt digital marketing yourself, you’ll soon find that having a team of experts to be invaluable. The algorithms that determine the success of pay-per-click marketing, search engine rankings, social media exposure, and other digital marketing metrics are constantly evolving. Having someone whose full-time job it is to keep track of these changes will give your company an edge over the competition. Those facts alone might be a bit daunting so don’t hesitate to hire a professional digital marketing agency to help with your business.
Yes. If done correctly, traditional marketing can complement digital marketing very well. At the very least, you can use traditional marketing to drive customers to your social media accounts and website. This keeps your traditional marketing providing returns long after the customer was exposed to it. Some companies even include QR codes in their print advertising that direct customers to a website that can provide more information than could fit in the available ad space.