Sleepys Italia: Generating engagement and new business through social media platforms

First of all, we would need to manage, coordinate and spread the communications coming from each of Sleepys’ business areas in social media, so that they did not overlap when impacting users or saturate them with an excess of communications, while transmitting a common image and identity, in the context of a single Sleepys.

ClientSleepys ItaliaYear2019-2021Share:

Project Highlights

  • Instagram Management
  • Facebook Management
  • Google Adwords
  • Graphic Design
  • Brand Identity

02Our Approach

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Communicating effectively in social media: this was, in broad terms, the challenge Sleepys gave us at the beginning of 2019. To face it, we needed to propose and manage some general objectives, before deploying a series of specific strategies for each social platform.

To this end, we developed a coordinated strategy over several months, considering the content, audiences, platforms and objectives of all the company’s communications. We adapted each message, both corporate and commercial, to the characteristics of each social platform, selecting the ideal audiences and moments. 


The Result

“It is not only a matter of reaching the maximum possible diffusion, but also of fostering a bond between the audience and the brand.”

We have strengthened the purpose of engagement, and we have implemented conversion campaigns directly from social networks, with lead generations and integration in the commercial funnel.

“We work with 226lab since 2016, they are an amazing team and we can’t be more satisfied! They listen to us very carefully and then always ask us feedback wich is very very important to me since we are a fashion and design brand. Highly recommended.”

Francois Mattei

Francois Mattei


“226Lab created everything for my new pizzeria in Nice, France. I’m very happy with the results and everything they did, they were professionals and creative, my new pizzeria wouldn’t be the same without their amazing contribute.”

Francesco Morelli

Francesco Morelli


“We had the pleasure of working with 226Lab for our company event. We now have incredible material to include in our website and other assets. We will not hesitate to work with 226Lab in our next company event!”

Sherezade Borges

Sherezade Borges

Project Manager
226Lab Creative Agency

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