The concept: launch a new local burger pub, that looks international but feel authentic and honest, with classical brand elements that would stand the test of time and differentiate it from the competition.
We started by conducting market research, studying burgers pub/restaurant trends in major cities around the world and carefully examining the local market.
Our findings, insights and inspiration formed the basis of an effective brand strategy that was translated in every element, from name creation, to brand identity and environmental branding, all the way down to photography.
To complete the experience, we designed and developed a responsive online ordering platform through which visitors can customize their burgers!
The website also supported coupon codes which were used in online promotions. We achieved our main goal, which was to create a platform for customers, that was both unique and user-friendly.
That’s why design of the website looks like an app from the smartphone, in order to create the perfect user experience.