In times of crisis, many savings companies are forced to apply severe budget cuts.

Very often it is a public expense, but this is undoubtedly a very dangerous choice for one’s survival. Advertising is not intended as an expense to lose, but is a real INVESTMENT for the future of your business.

Here are the 3 reasons why you NEVER want to stop investing in advertising:


Advertising wants to capture the attention, the user the number of potential customers and consolidate in the minds of those already acquired. You can have the best product or service in the world; but if few know it this cannot produce turnover.


All companies that advertise advertising give their competitors a big advantage, unlike them, they decide to continue investing in advertising and therefore to make themselves visible. If you are not investing in advertising, potential customers do not know who the experts are but the connoisseurs of the competition.


“Stopping advertising fare to save money is like stopping the clock to save time.” – Henry Ford

“Investing in times of crisis is like putting wings on while everyone is falling” – Steve Jobs

These two quotes are taken from two of the greatest entrepreneurs in history. They have made advertising in times of crisis one of their winning weapons.

So what is the solution?
The solution is to invest better through more effective marketing tools. 226Lab analyzes the situation and proposes the most suitable tools for your business.

Advertising is always needed, both in times of crisis and when business seems to be going great.

We must also take advantage of the quieter moments to continue observing a strong presence in the mind of customers and therefore a strategic position in the reference market where there are more and more competitors every day.

Leave a comment

226Lab Creative Agency

– Industriestrasse, Zug Switzerland

– Via Gioia, Milan Italy


226Lab Creative Agency – Piteo MNG 2020 ©  All Rights Reserved