Artificial intelligence in marketing: the SEO strategy

Artificial intelligence is changing the game in digital marketing: it offers the ability to analyze huge amounts of data in real time, allowing you to quickly adapt their marketing and SEO strategies. AI can identify emerging trends, user behavior and changes in search engine algorithms.

Use artificial intelligence to search for keywords

A good one SEO, the strategy that allows you a better positioning in the search engine results, starts from the search for keywords. AI can help marketers identify the right keywords to use and create catchy titles. But why is it so effective to exploit artificial intelligence at this early stage? The ability and the speed to analyze huge datasets of keywords and provide suggestions based on demographic data, research behaviors and seasonal trends, allows you to identify highly relevant keywords and adapt your strategy of content to capture a more audience wide but above all targeted. A tool you can use to identify the most suitable keywords for your website is Semrush.

Create quality content with AI

Creating high quality content takes time and effort, but using an artificial intelligence tool can greatly simplify the process. With the use of tools such as GPT-3.5, you can generate texts, articles and descriptions of products quickly and accurately. Don’t worry that the content seems too mechanical, the big revolution is that these tools use the “ machine learnig ” to understand the context and generate texts consistent with the tone and style of your brand. 

Be careful though, there are words and formulas that characterize these platforms. Google penalizes duplicate texts or too similar to content already published on the web, always double-checking texts written by artificial intelligence and giving us a personalized touch.

Personalize the user experience with the AI

One of the greatest advantages of using artificial intelligence in marketing is certainly the advanced personalization of the user experience. Always thanks to the machine learning algorithms to analyze the demographic data, the browsing behavior and the purchase history of your users, you can offer personalized content and offers. This customization increases the user’s engagement (level of involvement) and the probability of conversion, as users will see content and products that are relevant to them.

Monitor and optimize your SEO strategy with artificial intelligence

Keeping tracked and optimizing your website are key processes for long-term success of your SEO strategy. AI simplifies these steps by providing detailed analysis of the performance of your website. An important ranking factor is the speed of loading each page within the website: an interesting tool that you can use is PageSpeed Insights which allows you to quickly identify the presence of slow pages. If in addition to identifying the problem you also want to solve it, you can use it NitroPack, but how does it work? Once you understand what are the elements that slow down the opening of the web pages, it will optimize them, for example by making the images lighter and converting them to the most suitable format.

Artificial intelligence in future marketing

The future of marketing will be increasingly driven by AI. We expect to see further developments in the automation of marketing processes, in ’predictive analysis and in the personalization of the user experience. Certainly those who manage to make the most of the potential of artificial intelligence will have a significant advantage in the ever-changing digital landscape.

If you want to know more about how to exploit AI in the SEO strategy, contact us!