Eye Contact and Artificial Intelligence

eye contact - 226lab creative digital agency

Eye contact is one of the pillars of visual communication. When we talk to someone, our natural tendency is to look into their eyes because this behavior communicates attention and interest. In this article, we will explore how AI is enhancing visual communication.

The importance of eye contact

Visual contact is essential for communication between people. Through eye contact, we express interest, empathy, and respect towards the interlocutor. However, when communicating via webcam, it is not always easy to maintain eye contact with the camera. More naturally, one tends to look at other faces on the screen, but this results in losing visual contact with others. This is where Artificial Intelligence comes into play.

The role of AI

AI is becoming increasingly advanced in understanding and interpreting human facial expressions. For example, AI can now analyze the eye movements of the speaker and use them to enhance communication by simulating eye contact with the webcam. This is possible thanks to NVIDIA Broadcast technology, version 1.4.0. Additionally, this system allows the addition of shading effects, background replacement, and removal.

Benefits of AI for eye contact

Using AI to improve visual communication can lead to various advantages, including enhancing the user experience and increasing engagement.


 Artificial Intelligence is revolutionizing how we communicate visually, opening new business opportunities, and improving our daily lives.